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Process

Once a product test is initiated, members of the Wear Test team identify the most appropriate volunteer testers based on requirements such as shoe size, demographic profile, geographic location, activity or athletic profile, etc. The test product is then sent to each tester with specific instructions. Testers wear/use the test product as often as possible for the duration of the test period according to the test instructions. Test durations are typically 4-6 weeks. Testers log in to this site periodically during and at the conclusion of the test period to provide written feedback about their experiences using the test product. At the end of the test period, the product is returned to New Balance where it is inspected and evaluated based on the following criteria: Fit and Comfort Performance and Functionality Durability Manufacturability Aesthetics Like the test products, testers are also evaluated for their effectiveness. Testers are graded on how well and often they used the test product, the quality of the written feedback, and their ability to adhere to deadlines. Better testers are more likely to receive test products more often.